This is an easy-to-follow course that gives you the tips and tools you need to build a professional English profile - one that will advance your career or grow your business - even when you're asleep!
What will this course bring you?
This course will help you establish your LinkedIn strategy and then show you how to build your profile from your keywords up. Once you've completed the modules and start to write your new LinkedIn profile, you'll find you are equipped with clear ideas of what to write about yourself as well as templates and cheat sheets to give your profile some structure.
Why bother to invest so much effort in a LinkedIn profile?
An impressive LinkedIn profile - designed to rank well and invite contact - will increase your career advancement options and expand your business opportunities. You only need to optimise your LinkedIn content once to benefit from a profile that will continue to work for you across time zones and territories. I'd say those are great results for a one-time effort!
What you'll get from this course:
A step-by-step set of modules that will guide you through building a LinkedIn profile that does justice to you, your expertise and experience.
Ten modules on building and optimising your profile. Each module includes:
A slide deck illustrated with sketches and LinkedIn screen grabs, viewable on any device from your smart phone to your desktop
Video tutorials showing you how to build each section of your profile on LinkedIn
A module on how to write about yourself in professional English written by a professional profile writer
A case study showing the process of setting up someone's LinkedIn profile
Quizzes, cheat sheets and templates to help you define your LinkedIn strategy, identify your keywords and write an awesome profile.
Who can take this course?
- Anyone looking to create a profile for the first time
- Anyone who wants to improve their profile content and ranking
- Anyone who doesn't know what to write in their summary
- Anyone who struggles to write about themselves in English
- Anyone who wants a profile to network for them even while they sleep!
A British national who has spent the last 25 years living outside of the UK, first in France and then in China, Bridget Rooth's core business is focussed on helping people and businesses produce content in clear, flowing English.
As the founder and CEO of an English editing company – English Trackers – Bridget's mission is to remove the barriers people face when working in English.
English Trackers editing clients – individuals, SMEs to MNCs and government agencies – have over the years asked for help in actually writing their English documents. By creating this Academy, English Trackers plans to offer a series of courses on how to “pen, pitch and present in professional English.”
Start1 - What do I want my LinkedIn profile to do for me? (5:20)
Start1.2 - Setting up a LinkedIn account tutorial (2:05)
Start2 - Who am I & what are my keywords? (5:18)
Start3 - How do I craft my headline? (5:53)
Start4 -What goes in my summary? (2:33)
Start4.1 - Summary tutorial, summary content creator & layout (5:28)
Start5 - How should I present my work experience? (5:46)
Start6 - Media and how to leverage it (1:33)
Start6.1 - Guided tour of how to upload mediate and leverage it (17:27)
Frequently Asked Questions
Hundreds of people - from young graduates to savvy entrepreneurs to high-flying executives - have taken my workshops or received my LinkedIn coaching. With each one, I guided them through a series of steps that gave them the tools and confidence to write a great new profile. I've taken those same steps and built them into the modules of this course so you too can benefit from my LinkedIn profile writing expertise.
Here's what two of my clients have said about my LinkedIn workshops: